The Lake Morning Crew

Heavy, oversized, made for 6:30 AM on the dock.

$98

Ships late June · Free U.S. shipping

Cut from a heavyweight 12oz brushed-back fleece, the Lake Morning Crew is the one you reach for at first light — when the lake is still glass and the only sound is the coffee maker. Boxy fit, dropped shoulder, ribbed cuffs that won't lose their bite after a season. Embroidered surfboard mark, left chest. Made in small batches in North Georgia.

Batch 01 · 50 units

Production starts when 50 are reserved. We don't carry inventory we don't believe in.

No charge yet. Once the batch hits 50, we'll email you a payment link to lock your spot. If we don't hit 50, no harm done — you'll hear from us either way.

01 · Fabric

12oz heavyweight

Brushed-back cotton/poly fleece. Soft inside, structured outside. Doesn't pill. Gets better the more you wash it.

02 · Fit

Boxy, dropped shoulder

Roomy through the body, dropped shoulder, slightly cropped at the hem. Wear it true to size for relaxed, or size down for fitted.

03 · Mark

Embroidered, left chest

Small surfboard, 2" tall, tonal thread. Quiet up close, invisible at a distance. The kind of detail you notice second.

Questions worth answering.

When does it ship?

Production starts when we hit 50 pre-orders. Once the batch is locked, units ship in 4–5 weeks. Realistic ship target: late June 2026.

Why pre-order?

Because we don't sit on inventory we don't believe in. The batch is built only when 50 people have committed. No waste, no overproduction, no markdown bin.

What if you don't hit 50?

We don't produce, you don't pay. We'll email you with what we learned and where we go next.

Can I change my mind?

Yes. Until payment, you can cancel any time. After payment, you have 7 days before production starts.

Where is it made?

AS Colour heavy faded crew, decorated by hand in Atlanta. Designed and packed in North Georgia.